The market pattern of China stone industry is like a pyramid. Well-known brands placed in spire are very few, medium brands have certain strength but without the ability to lead developing trend, and many small factories placed bottom are struggling with increasing production pressure.

Medium-small stone enterprises have increasing pressure to survive

In recent years, changed market condition, severe housing market regulation policy, fierce competition in stone market, increasing cost of raw materials, HR, and management, make medium-small stone enterprises struggle to survive and develop.

With rapid development of stone industry, branding trend gets more and more obvious, which makes many small factories became co-packers for well-known brands. Small factories’ development space was eliminated by gradually developing industry, and their products were rejected by consumers.

In many consumers’ opinion, brand means high quality and safety, and no brand no purchasing. Lack of brand, eliminated by consumers and the market trend of home-based make stone factories get into a hard situation.

Medium-small stone enterprises should positively improve their management

If medium-small stone factories want to have a place in the market, they should change original management and adopt new development strategy to adapt to increasing market competition.

Medium-small stone enterprises can improve themselves by following ways. Firstly, they should improve production technology to ensure products quality, which paves the basis for building own brand. Secondly, they should improve customer service and service system, for superior customer service is an important factor influenced consumers’ selection, especially stone industry. Thirdly, they should pay attention to advertise. This is a time of advertising. The media’s role to promote stone enterprises can't be ignored. Fourthly, they should base on the advantage of price. Local stone enterprises in third-tier cities have obvious advantages on the cost of human resource and logistics. Fifthly, they should have own special advantages which can be based on local culture to produce stone products met consumers’ needs.