Nowadays, the public building decoration in the city, these new cover building exterior wall and pavement hasn’t basically used the ceramic to decorate, and shifted to the stone . However, after the ceramic exit the public architectural decoration market, they entered the field of home decoration market, itsion was not only not drop, but maintained a rapid growth. In 2011, the yield of ceramic was up to 9.201 billion square meters, which is about 26 times of material. Therefore, Zouchuansheng- the Chinese stone material industrial association put forward that stone material enterprise should actively explore and innovate the marketing mode, raise the management, and enter the home ornament market.

According to the development experience of ceramic product , we can engage in from the following four aspects:

1. Entering the store: our stone material enterprise should bring the product into store, build a stone experience space, let the consumer could see and touch it, as well as enjoy the "surprise" that the stone bring about to the household environment personally. Get rid of the business model that stone material enterprise is limited to the supply of raw material processing and sales, opens up a new development method for the stone material enterprise.

2. Providing the high quality service: different from the professional stone buyers, most of consumers don’t have the professional stone knowledge, they need the professional sales to introduce and guide. According to the customers' preferences and consumption level, then recommend the most suitable one for consumer products.

3. Setting the industry standard: the industry standard is a powerful method to regulate the market order, the premise of sustainable development of stone industry, which is the basis of scientific management, as well as the fundamental guarantee of entering the home adornment market.

4. Productization of Stone Material: the stone material enterprise is highly dependent on the order for a long time, produce and quote according to the orders, which is always stay in the simple processing level. To further development and be outstanding in the competition, it is necessary to do the productization. It is separated from the standardization. Only do these two aspects progress commonly, it promotes the progress and development of stone material enterprise.