By defi ning concrete objectives, you will be able to determine the specific aims of your participation at the trade fair. This applies both to your contacts with visitors as well as the organization of your own staff. The specific objectives of your participation at FRUIT LOGISTICA should be defi
ned and agreed upon well in advance within your company and communicated effectively to your stand personnel.

Your clearly defi ned aims should be used as a basis
to plan and organize your stand
to prepare and produce the necessary information about your company,its products and services
to prepare your staff for meeting and talking to visitors
to measure the success of your participation at the trade fair.

According to surveys carried out by an independent market research organization,exhibitors at FRUIT LOGISTICA generally have the following main objectives:
to present the company and its products effectively
to win new customers
to develop and extend existing business contacts
to provide specifi c information for visitors
to present new products
to fi nd new suppliers
to prepare new business deals