In addition to stand rental, design and construction, exhibiting at a trade fair involves expenditure on preparation, exhibits, staff, advertising and press relations. To gain an effective overview of these expenses,you should draw up a detailed budget.

Your budget should include the following aspects of your participation at the event:

Basic expenses
Stand rental, the Advertising Box, AUMA fees (Association of German Trade Fair Industry), co-exhibitor registration fees

Stand construction and organization
Stand design and stand construction (materials, set-up, dismantling),general and technical services offered by Messe Berlin (e.g. electrical and water connections, cleaning etc.), stand equipment (e.g. furniture, carpeting etc.), stand organization (e.g. signage, decoration, audio-visual presentations, exhibits, telecommunications, catering)

Marketing and promotional services
e.g. advertising, invitations, admission ticket vouchers for clients,information and press materials, premium entry in the catalogue

Transport and handling costs
e.g. transport and storage of exhibits and stand elements Defi ning your objectives Budget and expenditure 9
Exhibition and workflow planning

Staff and travel costs
Staff and travel expenses, training stand staff, accommodation and costs of stand personnel

Follow up and analysis
Assessment of results, follow-up activities, e.g. confi rmation letters,sending documentation

Stand rental calculator
The stand rental calculator, which can be found under Exhibitor Services
Stand registration, allows you to calculate the rental for your stand area quickly and easily. Since the exact size of your stand will not be determined until your fi nal stand allocation is confi rmed, these fi gures may initially be approximations.

The SalesPark Berlin online tool
The SalesPark Berlin online tool (www.salespark-berlin.com) provides an effective additional aid in preparing and evaluating your presence at FRUIT LOGISTICA. In addition to calculating the full benefi t value of your participation, it gives you additional ideas and suggestions for implementing marketing activities effi ciently, including customer evenings,sales conferences and PR packages. SalesPark Berlin is a free service provided by Messe Berlin.