In order to promote the innovation of industry marketing mode, to resolve the bottleneck problems stone enterprises met in marketing, to help stone enterprise open up domestic home decoration market to improve stone products sales, and to meet the most of customers’ needs on stone products, Stone Industry Marketing Mode Innovation Seminar 2013 hosted by China Stone Material Association (CSMA) was held in Qingdao, Shandong on July 17th.

 

In the meeting, the general manager of Best Cheer Group Shanghai Branch Yang Xin’an, the general manager of Beijing Ruichengtianbao Stone Co., Ltd Zhang Chunsheng, the chairman of the board of Shandong Meili Stone Xing Meili, and the president of Zhejiang Stone Industry Association Hong Chengshe gave speeches. In the speeches, they shared their experience and weakness in the marketing and searched new ideas, new concept and new ways on marketing mode. 

 

The president Zou Chuansheng gave an important speech in the meeting. Firstly, he analyzed the macro-economic situation and industry situation of economic operation in the first half of 2013, and raised that the marketing mode of stone industry should conform to the macro economy situation which transfers from investment and export to consumer market to adjust the market positioning of stone industry which should transfer from focusing on engineering decoration to focusing on engineering and home decoration. President Zou also emphasized that stone industry should change its growth pattern from traditional stone industry to modern stone industry, from management by experience to scientific management, to achieve the development concept of resource-saving and environmental friendly.